CONGRATULATIONS TO RAGAN'S 2021 MEDIA RELATIONS AWARDS WINNERS!

The winners in this year’s Media Relations Awards program know how to stand out on the media landscape.

They told powerful stories, protected their organization’s reputation, navigated uncertainty during the pandemic and more—and they delivered success for the organizations or clients.

Congratulations to this year’s impressive Media Relations Awards winners. Read on to learn more about their award-winning work.

MEDIA RELATIONS AWARDS WINNERS

Grand Prize: Media Relations Professionals of the Year

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions
Winner

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions

Grand Prize: Media Relations Professionals of the Year

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions
Winner

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions

Grand Prize: Media Relations Professionals of the Year

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions
Winner

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions

Grand Prize: Media Relations Professionals of the Year

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions
Winner

Grand Prize: Media Relations Professionals of the Year

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Honorable Mentions
  • Aflac2020-2021 Aflac Open Enrollment Campaign
  • Alibaba Group2020 Alibaba Group’s 11.11 Global Shopping Festival Media Campaign
  • Herbalife NutritionGlobal Healthy Lifestyle Thought Leadership Strategy
Winner

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Honorable Mentions
  • American Psychological Association and Vanguard CommunicationsStress in America™ 2020: A National Mental Health Crisis
  • BosparProdoscore: Making Working From Home Actually Work
  • PlaystationPS5 Launch
Winner

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Under $10,000

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Under $10,000

Honorable Mentions
  • Children's HealthChildren’s Health and COVID-19: A Call to Action and Education
  • World Wildlife FundLiving Planet Report 2020
Winner

Grand Prize: Media Relations Campaign of the Year: Under $10,000

Honorable Mentions

Brand Messaging or Positioning Campaign

Honorable Mentions

Brand Messaging or Positioning Campaign

Honorable Mentions
  • Agency GuacamoleBaxter of California Deep Clean Shampoo Launch
  • BosparSingleStore: What’s in a Name?
  • Church Mutual Insurance Company, S.I. and PadillaResiliency Through Risk Control – Church Mutual Becomes Trusted Resource to Key Leaders
  • Intel Corp. with KetchumSharing the Promise of AI – One Smell at A Time
  • Siemens HealthineersInforming Americans About Antibody Testing Through Top-Tier Media Outreach
Winner

Brand Messaging or Positioning Campaign

Honorable Mentions

Cause Marketing Campaign

Honorable Mentions

Cause Marketing Campaign

Honorable Mentions
  • The Brand AgencyBuilding a More Sustainable Future: Debuting Aether Diamonds
  • Travelers Insurance, Peppercomm, TBWAChiatDay New YorkZaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
Winner

Cause Marketing Campaign

Honorable Mentions

Community Relations Campaign

Honorable Mentions

Community Relations Campaign

Honorable Mentions
  • AARPCreating the Good with AARP Illinois
  • Children's Hospital at Dartmouth-HitchcockCamp CHaD ~ Virtual Camp for New Hampshire’s Kids
  • Loyola Marymount UniversityLMU Master Plan Amendment
  • MakovskyHunt Military Communities
  • Violet PR'Choose Topeka' - $15:000 Relocation Campaign
Winner

Community Relations Campaign

Honorable Mentions

Content Marketing and Brand Journalism

Honorable Mentions

Content Marketing and Brand Journalism

Honorable Mentions
  • Jefferson HealthJefferson Health Cortimo Clinical Trial
Winner

Content Marketing and Brand Journalism

Honorable Mentions

COVID-19 Communications Campaign

Honorable Mentions

COVID-19 Communications Campaign

Honorable Mentions
  • American Nurses AssociationCOVID-19 and the Nation’s Most Trusted Profession: ANA’s Rapid Response Rallies for Nurses
  • BODEN AgencyMcDonald's HACER Más
  • Cone HealthCOVID-19 Media Response
  • ESPN#oneteam Campaign
  • Kraft Heinz CompanyWe Got You America
  • MUCINEXMUCINEX Goes Beyond Words with Three-Phased COVID-19 Public Health Information Campaign
  • Northwell HealthThe First COVID Vaccine in the US
  • ProofpointExpect the Unexpected: Combating the Toughest COVID-19 Cybercriminals Worldwide
  • The Home Depot MexicoDo It Yourself COVID-19
  • VonageCOVID-19 Communications
Winner

COVID-19 Communications Campaign

Honorable Mentions

Crisis or Reputation Management Campaign

Honorable Mentions

Crisis or Reputation Management Campaign

Honorable Mentions
  • Culloton + Bauer LuceContaining a COVID-19 crisis: How CBL helped restore a Chicago nursing home network’s reputation
Winner

Crisis or Reputation Management Campaign

Honorable Mentions

Data-Driven Media Relations Campaign

Honorable Mentions

Data-Driven Media Relations Campaign

Honorable Mentions
  • Aflac2020-2021 Aflac Open Enrollment Campaign
  • BurrowMaximizing Revenue Through Data-Backed Media Strategy
Winner

Data-Driven Media Relations Campaign

Honorable Mentions

Diversity, Equity and Inclusion Initiative

Honorable Mentions

Diversity, Equity and Inclusion Initiative

Honorable Mentions
  • Genesis Brand ManagementRaising Awareness for the Asian Community through the Power of Food
Winner

Diversity, Equity and Inclusion Initiative

Honorable Mentions

Global Media Relations Campaign

Honorable Mentions

Global Media Relations Campaign

Honorable Mentions
  • DegreedDegreed: The State of Skills
  • MTAAlCan ONE Completion
  • PlaystationPS5 Launch
  • ProofpointExpect the Unexpected: Combating the Toughest COVID-19 Cybercriminals Worldwide
Winner

Global Media Relations Campaign

Honorable Mentions

Governmental or Public Affairs Media Relations Campaign

Honorable Mentions

Governmental or Public Affairs Media Relations Campaign

Honorable Mentions
  • Milwaukee County Office of Emergency Management/Kane Communications GroupStay Home Save Lives Campaign
Winner

Governmental or Public Affairs Media Relations Campaign

Honorable Mentions

Innovation in Media Relations

Honorable Mentions

Innovation in Media Relations

Honorable Mentions
  • The Buddy GroupPete Deutschman
  • Alibaba GroupAlizila
Winner

Innovation in Media Relations

Honorable Mentions

Integrated Marketing Communications Campaign

Honorable Mentions

Integrated Marketing Communications Campaign

Honorable Mentions
  • Aflac2020-2021 Aflac Open Enrollment Campaign
  • Archer Daniels Midland (ADM)ADM's 2020 Emerging Consumer Behavior Shifts Campaign
Winner

Integrated Marketing Communications Campaign

Honorable Mentions

Media Relations Video

Honorable Mentions

Media Relations Video

Honorable Mentions
  • The Buddy GroupPete Deutschman
  • Verra Mobility2020's Worst Red-Light Runners
Winner

Media Relations Video

Honorable Mentions

New Product or Service Launch

Honorable Mentions
  • 5W Public RelationsCLMBR – Building Brand Recognition from the Ground Up
  • Amendola CommunicationsCapsule’s Ventilated Patient Surveillance (VPS) workstation
  • BML Public RelationsBML Public Relations & Del Monte Fresh Produce: Pinkglow™ Pineapple Launch
  • Cone HealthWomen's & Children's Center Media Campaign
  • IntelIntel Industrial Summit and Product Launch
  • iQ 360Movers and Shakas: Reimagining Hawaii's Tourism Industry
Winner

Newsjacking

Honorable Mentions
  • Geben CommunicationWeekdays
  • Plenty of FishThe New “F-Word”: Fauci-ing
  • Pugh & Tiller PRSpeeding During the COVID Shutdown
  • Saama Technologies and Fiaschetti CommunicationsA NASA Mindset to End the Pandemic.
  • The Power GroupGolden Chick’s Golden Opportunity with Fletcher’s Original Corny Dogs
Winner

Pitch

Honorable Mentions
  • Anker InnovationsSoundcore Launches Liberty Air 2 Pro Headphones
  • Citrine One MalaysiaShopee 12.12 Birthday Sale
  • Experience HarlemWilson Marshall PR + Special Events
  • Genesis Brand ManagementRaising Awareness for the Asian Community through the Power of Food
  • Oakmont Management GroupValentine's Day Vaccine
Winner

Purpose-Driven Campaign

Honorable Mentions

Purpose-Driven Campaign

Honorable Mentions
  • Dittoe Public RelationsEXHALE, the first emotional wellbeing app for and by Black, Indigenous, Women of Color
  • Merck Animal HealthUnconditional
  • Qorvis CommunicationsCrafting through Covid
  • ReckittHere for Healthy Schools
Winner

Purpose-Driven Campaign

Honorable Mentions

Social Media Campaign

Honorable Mentions

Social Media Campaign

Honorable Mentions
  • bicomVichy – Neovadiol campaign
  • BODEN AgencyMcDonald's Dorado
  • Bullfrog + BaumNext Level Holiday - Launching Biochem's Chocolate Peppermint Protein Powder
Winner

Social Media Campaign

Honorable Mentions

Thought Leadership Campaign

Honorable Mentions

Thought Leadership Campaign

Honorable Mentions
  • Amendola CommunicationsAmendola Puts Appriss Health on the Map with Thought Leadership Results
  • ArcadiaAmendola Helps Arcadia Rise to the Top with Outstanding Thought Leadership Results
  • Clyde GroupGeorge Mason School of Business
  • Critical Environments GroupData Center Containment Best Practices that won't Bust Your Budget
  • DiffusionElevating Brand Awareness of alliantgroup Through Strategic Thought Leadership
  • PeppercommRestarting the travel industry from zero: Peppercomm and Flagship for trivago
  • Sotheby's International RealtyLuxury Outlook Report Thought Leadership
Winner

Thought Leadership Campaign

Honorable Mentions

Use of a Celebrity or Personality

Honorable Mentions

Use of a Celebrity or Personality

Honorable Mentions
  • Buffalo Wild WingsBoneless Thugs-N-Harmony
  • The World Disney CompanyDisney + Launch
Winner

Use of a Celebrity or Personality

Honorable Mentions

Virtual Event

Honorable Mentions

Virtual Event

Honorable Mentions
  • Baker Public RelationsFarewell to 2020 Virtual Parade
  • HotwireBringing Zoomtopia to a Global Media Audience for the First Time
  • The Brand GuildBooks In Bloom
Winner

Virtual Event

Honorable Mentions

Additional Trophies

All winners will receive one complimentary trophy.

If you would like to order additional trophies, click the link below to complete the additional trophy form and email the completed form to Brendan Gannon at brendang@ragan.com. We’ll get working on ordering your additional trophies.

Questions

If you have any questions, please contact Brendan Gannon at brendang@ragan.com or 312-960-4407.