Are virtual and augmented reality worth the hype?
The market for immersive technologies is projected to reach $120 billion by 2020, yet many remain skeptical. Are we on the brink of a marketing revolution, or is this another passing fad?
The future of digital marketing is here—or is it?
People have been touting virtual and augmented reality for years, but the tandem technologies have yet to take hold. Brand managers and consumers have been hesitant to dive into this emerging yet widely misunderstood trend.
The infographic points out that AR is used to enhance physical surroundings by overlaying content amid real-world objects. VR, meanwhile, offers an immersive experience that “transports users into another realm” via surround sound and 360-degree video. Most VR requires a headset, whereas AR can be implemented through an app or specialized eyewear.
Coca-Cola has created a VR sleigh ride with Santa, Tom’s has a “virtual giving trip” that simulates a charitable experience in Peru, and Marriott is using VR to offer 360-degree tours of their hotels.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
