Ragan's PR Daily Awards 2016
This is it. The official launch of our most popular program, Ragan’s PR Daily Awards!
We want to show the world why our readers are the most creative, talented and highest performing professionals in the industry. Put your best work up against communicators from around the world, at companies large and small. Be named the best of
the very best.
There are more than 30 categories including best annual report, branding campaign, corporate social responsibility, health and fitness campaign, press event or media tour, social media campaign and many more in this year’s program. Enter more
than one category and increase your chances of being named to our list of winners! See a full list of categories, eligibility requirements and read how to enter below.
Want to know how your ideas and execution stack up? See last year’s winners here.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work or the work of your organization, or submit entries on behalf of your client.
Companies around the world are welcome to enter, but all entries must be submitted in English.
This year’s program is open to any work executed between Jan. 1, 2015, and Sept 28, 2016, inclusive.
Early Bird Deadline: Wednesday, Nov. 2, 2016 (Save $50 per entry!)
Final Extended Deadline: Saturday, Dec. 31, 2016
The entry fee for this program is $295 per entry. Entry fee for the Grand Prize category is $395.
A late fee of $100 per entry will be added to all entries received after midnight CT, Nov. 30.
Early bird submissions must be received by 11:59 p.m. CT on Sept. 7 to be considered for the $50 discount.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here:
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The best annual reports reveal the heart and soul of the organization while imparting key information to stakeholders. Show us how your annual report conveyed the spirit of your culture and workplace to employees, investors and the
public. What creative methods did you employ to achieve your success?
Tell us what makes your blog original, insightful and inspiring. Please show us its reach and give examples of its reputation and authority in your industry. Include statistical analysis if possible. Please include links to blogs
you've created for your organization or client and a minimum of three posts.
Whether you built your brand from scratch or revamped it this past year, we want to hear about it! Explain how you crafted your new identity and marketed your brand to stand out among your competitors. Share stats that prove branding
or re-branding was a resounding success. If this is a re-brand, please share before-and-after samples and let us know the strategy behind your change.
How did you raise awareness, spread vital information, or rally people to act for a cause? Show us how you've promoted a cause with clever, passionate and engaging PR. Did you rely on traditional tactics such as PSAs and op-eds?
Or did you start a virtual firestorm with hashtags or viral video? Tell us how you did it.
Community Relations Campaign
How did you take a community service initiative from idea to reality? We want to see everything you produced: newspaper and magazine ads, posters, white papers, op-eds, letters to the editor, radio and TV advertising, direct mailings—all
of it. Don't forget results!
Content Marketing & Brand Journalism
What long-range series did you take on in which you wrote, edited, filmed or published stories that skillfully wove your organization’s narrative into tales of superior customer service? Stories that subtly proved your subject matter
experts were the industry leaders? What were the goals of your campaign or project? What were the results? Don’t forget to include a link and screenshots of your work.
Corporate Social Responsibility
Is your organization a steward of the environment? Is giving back to the local community an important part of your business or philanthropic model? Do you show innovative, unusual ways of caring for your employees’ well-being, or
lending your voice (or financial support) to a worthy cause? What have you done to spread this message and improve your organization’s or client's reputation? Send us the response and feedback.
You were the one on the front line. How did you confront and power through a crisis this past year from inside or outside? What was your crisis plan? How did you get your messages out? How did you strengthen your brand in the process?
Did your social media prove indispensable? How? Did one of your top execs emerge as a media star? Did your stock price or giving level take a hit and recover? Tell us!
It's no secret that old-fashioned emails and e-newsletters are among the best marketing and PR tools—even in the age of new, shiny social media. Share with us your amazingly successful email campaign. Show us its irresistible headlines,
its tantalizing teasers. Did you create it for your organization or a client? How did you measure its success? What made it stand out? Please include a link and samples.
How did you get the word out and build excitement for your event? How was your plan creative and effective? What tools did you use to execute: social media, traditional communications? Don’t forget to send samples of your work!
Health & Fitness Campaign
How did your campaign bring awareness of a trending health or fitness issue? Was your message directed to your employees or the broader public? How ingenious were you in making this issue “owned” by employees? Was it was a message
about the healthcare industry, a hospital, or treatment option? Impress us with the plan, goal and success of your campaign. Campaigns of all sizes are welcome!
How does your brand speak to people around the world? Did you develop a keen understanding of another culture in order to maximize your PR? Tell us the how’s and why’s of your industry-leading global PR—and let us know what internal
changes in attitudes and culture your external PR brought about.
What makes your new infographic easy to share? How did you pack it full of useful information that, in another medium might be much more difficult to comprehend? Show us your most effective infographic and how you delivered it. Don’t
Did you target a particular geographic region or run a localized campaign that would only make sense in that location? How were you able to understand the market at the ground level and get results? Detail what you did, how you planted
your idea in the right local scene, and what you accomplished.
It’s nearly impossible to ignore reaching your audiences on their mobile devices. We want to know about your outstanding mobile campaign, or those of your clients. Tell about your campaign. How did you maximize user experiences with
your mobile website or app? What was your campaign goal? How did you achieve it? What were your results?
Show us how your organization has changed its online newsroom to draw reporters, bloggers, researchers and the public. Does your newsroom tell interesting, vital stories about your organization? If possible, use online analytics
to prove your newsroom gets lots of traffic. Anecdotal evidence of increased use is also acceptable—and welcome. Please include a link or multiple screenshots with your entry.
As PR moves away from paper press releases, reporters get bombarded with more creative email and multimedia pitches than ever before. Did your organization create a pitch that got unusual attention? What made your pitch irresistible?
PR on a Shoestring
How did you pull together a PR campaign with little to no budget? Tell us about how you got your message a ridiculous amount of attention for less than $5,000. Don’t forget to include your goals, execution and success.
Press Event or Media Tour
How did you pull together a pool of reporters, cameras in rows, microphones ready—all the important industry journalists? Tell us about the preparations for the media day, press conference, or media tour that got everyone talking
about your organization. If there were positive after effects, we want to hear about those, too.
Product or Service Launch
Tell us how your PR department or client blew away customers, competitors and the media with the launch of a new product or service. Describe the tactics and strategy and brag about how sweet the outcome proved to be.
Many companies are trimming budgets by relying on electronic publications. Share with us your digital publications, either in file format or hosted online. Be sure to let us know your goals, strategy, execution and of course results.
For all the perks of digital, there’s just as much to be said for a great print publication. From magazines and reports, to pamphlets, brochures and media kits, share with us your best print publications. Tell us what makes them
so great and be sure to include results and feedback!
How did your publicity stunt or guerilla marketing tactic directly or indirectly generate profits for your client, or highlight your message. What ideas inspired its creation? What led to its success? How did you measure results?
Social Media Campaign
How did you bring all the pieces together into your best social media campaign from this past year? More than just an improved Facebook newsfeed page, or an Instagram or Twitter account, we want to see how you executed a cohesive
campaign across several online channels. We'll be looking for deliberate strategy, great content, and results.
Let us know, in detail, what your organization has done to green itself, its workers or its community. How are you leading the way in diminishing your carbon footprint, and creating a healthier environment? Don’t forget to include
your plan, goals, execution and results!
How did you put together a good old-fashioned traditional PR campaign? Imagination, wit, and daring, of course, will be the decisive qualities here. If you’ve found innovative uses for familiar PR instruments, you will have gone
a long way to making yourself our PR Old Pro of the Year. Your campaign could include news releases, events, television, press conferences and publicity stunts, but no social media. Show us all the details!
Use of Facebook
How did you make the best use of Facebook to communicate, connect, and promote to your audience? How does your Facebook page fit into your PR and marketing strategy? Entries for this category need not focus on a specific campaign.
Use of Twitter
How do you use Twitter to build a following for your client or organization, handle a crisis or deliver news? How do your tweets fit into your larger PR and marketing strategy? Entries for this category need not focus on a particular
How did you create something that was so funny, memorable, or perfect that it just begs to be shared? Did you create a client video knowing it had potential to gather views by the hundred thousand from around the world? Or did you
shoot a short film hoping to get a few hundred nibbles from knowledgeable industry influencers? Lay out your plan, campaign and results.
How does your new website for a client or your organization cause you to swell with pride? Send us the link and support your case for its blow-your-socks-off greatness. We'll be looking at design and presentation, content, of course,
and simple, clear navigation. If this is a re-launch, please include documentation (numerous screen shots) of the previous site, and show us before-and-after results side-by-side.
PR Campaign of the Year
The big one. Submit your PR coup of 2015-2016. It is, of course, probable that the winner will show command of an impressive number of PR tools, tactics and strategies. But if you have a specialized PR campaign that got almost unbelievable
results, it’s worth your while to enter it here, too. Our judges will look at everything from your mission and goals, your strategy and tactics—and, again, results, results, results!
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organizations from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 6 to 8 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about program or issues submitting your entry please email Justine Figueroa at firstname.lastname@example.org.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at email@example.com.
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Early Bird Deadline:
Wednesday, Nov. 2, 2016
(Save $50 per entry!)
Final Extended Deadline:
Saturday, Dec. 31, 2016