As has become the trend in the tech industry, Dassault Systèmes—which builds and sells software designed to immerse people in virtual, 3D universes—holds an annual industry event. Its 2017 event has won first place in the “Live Chat, Stream or Online Hangout” category of PR Daily’s 2018 Digital PR & Social Media Awards.
The 3DEXPERIENCE Forum in North America is a multiday gathering of customers and industry leaders that showcases Dassault‘s products while offering insights into the latest developments and trends. Like earlier forums, the 2017 event attracted hundreds of on-site participants. Dassault wanted to expand its reach, however, and worked with marketing agency Racepoint to “take the event experience outside of the four walls and to engage potential users and customers in North America and around the world in real time.”
The agency employed a broad range of tactics as part of a unified multimedia strategy, achieving remarkable success. There was, for example, a social media effort coordinated across multiple platforms. A blog kept people up to date on FORUM activities and events. Outside industry influencers conducted 20 interviews in a studio built in the middle of the forum floor, edited recordings of which were made available in near-real time.
Three of those interviews were livestreamed on Facebook Live, drawing an audience of nearly 440,000 viewers in total. The livestreams (and the engagement they delivered) were significant in their own right, but what’s especially impressive is how seamlessly the livestream integrated into a bigger plan that produced 16 pieces of unique media and 1.5 million social media impressions, among other results.
Congratulations to the team of Sara Larsen, Suzanne Moran, Greg Sabey, and David Gadarian of Dassault Systèmes and Jennifer Signorini, John Gonnella, Michael Jacobs, Seth Hatfield, Jeff Stoecker, Lauren Ginsberg, Megan Ostrower, Madison Hughan, Joey Whipp, Adam Pitula, and Elli Vandegrift of Racepoint Global.