With 21,000 employees around the world, Amway knew it could make a significant difference in the lives of others if it could successfully launch a corporate social responsibility campaign. Generosity has always been important to Amway’s corporate culture, but until 2003, the company didn’t have a single campaign around which to unite.
In 2003, Amway launched “The Amway One by One Campaign for Children.” On Nov. 20, 2013, Amway celebrated the 10-year anniversary of the project with a global day of service.
For its work in uniting so many global employees for one admirable cause—children—Amway earned top honors for Best CSR Program in Ragan’s 2013 Employee Communications Awards.
After researching dozens of children’s organizations, Amway couldn’t find just one that resonated equally well with Amway leaders around the world. So, Amway’s corporate social responsibility team enabled employees in each country to help a children’s organization that resonated strongly with them.
Amway supports children’s organizations in a variety of ways. One good example is Amway’s work with Kids’ Food Basket in Michigan. Amway donates money to purchase meals for hungry children, Amway employees pack the meals, Amway efficiency experts help Kids’ Food Basket streamline and expand its production, and Amway executives serve on the organization’s board.
By choosing organizations that mean a lot to Amway employees in each area of the world and enabling them to volunteer in ways that play to their strengths, Amway helps make the corporate social responsibility program significant to each employee.
In 10 years, Amway employees have helped 10 million children and donated 2.7 million volunteer hours.
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