PR Daily’s Media Relations Awards Virtual Gala

Virtual Gala

On Thursday, Oct. 15, 2020, Ragan and PR Daily honored all of the finalists from the Media Relations Awards during a virtual gala. The event featured Ginger Zee as its host, as well as guest presenters Brandi Boatner of IBM, and Sarah Evans of Sevan Strategies.

It was a show recognizing the top media relations campaigns and projects and the talented professionals who dreamed up these ambitious initiatives and delivered results for their organizations and clients. Winners were also announced—and they did not disappoint.

It was an exciting virtual celebration of the best in media relations!

Learn more about the winners and Honorable Mentions by taking a look at the featured write-ups and details below.

Keynoter:

Ginger Zee

Ginger Zee

Chief Meteorologist

ABC News

Presenters:

Brandi Boatner

Brandi Boatner

Social and Influencer Communications Lead, Global Markets

IBM

Sarah Evans

Sarah Evans

Founder and CEO

Sevans Strategy

Media Relations Awards Winners

Brand Messaging or Positioning Campaign

Honorable Mentions

Brand Messaging or Positioning Campaign

Honorable Mentions
  • Access Brand Communications and Air Wick#AirWickAlwaysFresh
  • NutanixNutanix - Subscription Transformation
  • Pluto TV and Beck Media and MarketingMaking Pluto TV a Household Name
  • Sharp Think and Abacus Health ProductsLaunching Rob Gronkowski as "Mr. Recovery" for CBD-MEDIC
Winner

Cause Marketing Campaign

Honorable Mentions

Cause Marketing Campaign

Honorable Mentions
  • Children's HealthChildren’s Health Sparks Change, Awareness with Mental Health PR Campaign
  • Edmonton Police ServiceTheft of Idling Vehicle commercial
  • No Fixed Address Inc., and the Canadian Centre for Child ProtectionLolli: The Exhibit Nobody Wants to Talk About
  • Powers Brand Communications and The GIANT CompanyThe GIANT Company - Thanksgiving Turkey Donations
  • PRLab at Boston UniversityPRoBono 2019
  • Southeast Toyota DistributorsRAV4 Hybrid Effect
Winner

Cause Marketing Campaign

Content Marketing and Brand Journalism Campaign

Winner:
Alizila
Honorable Mentions

Content Marketing and Brand Journalism Campaign

Honorable Mentions
  • Cresco LabsSunnyside*--Adult-Use Cannabis Sales Launch in Illinois
  • SEGASEGA Races Past the Competition with Team Sonic Racing
Winner

Content Marketing and Brand Journalism Campaign

Winner:
Alizila

Crisis Communications Campaign

Honorable Mentions

Crisis Communications Campaign

Honorable Mentions
  • Love's Travel StopsCOVID-19 Response
  • RWest and FLIR Systems, Inc.Thought Leadership In a Pandemic: How FLIR Systems Generated $100m in Sales Through the Media
  • Xcel Energy Inc.COVID-19 Crisis Response
Winner

Crisis Communications Campaign

Data-Driven Media Relations Campaign

Honorable Mentions

Data-Driven Media Relations Campaign

Honorable Mentions
  • Aflac2019 Aflac Open Enrollment Media Relations Campaign
  • Edward JonesProtecting Client Goals: Life Insurance
  • NutanixNutanix - 2019 Enterprise Cloud Index
Winner

Data-Driven Media Relations Campaign

Exclusive Content Strategy

Honorable Mentions

Exclusive Content Strategy

Honorable Mentions
  • Agency Ten22Agency Ten22 and Caregility
  • Qorvis and RBLysol Heroes
  • The Hoffman Agency and Spin MemoryHandcrafting Success with an Exclusive Pitch
  • The Hoffman Agency and the City of Fremont Police DepartmentThe Old “Turn a Tesla into a Police Car” Trick
  • Winuk Communications, Inc., and Kreindler & Kreindler LLPLegal PR: Building Collapse Crushes Pedestrian Concert Pianist
Winner

Global Media Relations Campaign

Honorable Mentions

Global Media Relations Campaign

Honorable Mentions
  • AxiCom and ProofpointPutting People at The Center: How Proofpoint Stood Out From 700+ Vendors
  • Technica CommunicationsZeroAvia Zero-Emission Airplane Lifts Off With $3.7 Million in Advertising Value Equivalent
  • Wilks Communications Group, and Partners Relief and DevelopmentElevating Awareness of the Plight of Syrian Refugees in a War Zone
Winner

Global Media Relations Campaign

Governmental or Public Affairs Media Relations Campaign

Honorable Mentions

Governmental or Public Affairs Media Relations Campaign

Honorable Mentions
  • Aurora Strategy GroupBetter Schools, Stronger Economy
  • NASA's Glenn Research CenterArtemis I Testing Media Campaign
  • Parsley EnergyProration GR & Media Campaign
  • The Hoffman Agency and the City of FremontAll Aboard the Pony.ai Express: A Partnership Between a High Tech Startup & Local Government
  • Violet PRPittsburgh International: Becoming the World’s Most Inclusive, Innovative Airport
Winner

Governmental or Public Affairs Media Relations Campaign

Innovation in Media Relations

Honorable Mentions

Innovation in Media Relations

Honorable Mentions
  • Fabiola Morera Comunicaciones and USAID’s Partnerships for Reconciliation (PAR)Colombia Sin Fronteras
  • Ocean ConservancyOcean Conservancy’s Partnership with Miami Super Bowl Host Committe
Winner

Innovation in Media Relations

Integrated Marketing Communications Campaign

Honorable Mentions

Integrated Marketing Communications Campaign

Honorable Mentions
  • Blue Cross Blue Shield AssociationLeveraging Data to Spark a National Dialogue on Millennial Health
  • SEGASEGA’s Team Sonic Racing Propels the Racing Genre Forward
Winner

Integrated Marketing Communications Campaign

Media Pitch

Honorable Mentions

Media Pitch

Honorable Mentions
  • The Allen Lewis Agency and Nissan North AmericaNissan Versa 2020: The Hill Country Experience
  • The Hoffman Agency and Nautilus Inc.The Saga of How Nautilus Went Pedal-to-Pedal with Peloton
  • The University of Georgia Media CommunicationsMary Frances Early naming pitch
Winner

New Product or Service Launch

Winner:
Burrow
Honorable Mentions

New Product or Service Launch

Honorable Mentions
  • Ogilvy and MedelaMedela Launches Freestyle Flex, Allowing Each Mom FLEX in Her Own Way
Winner

New Product or Service Launch

Winner:
Burrow

Newsjacking Campaign

Honorable Mentions

Newsjacking Campaign

Honorable Mentions
  • Mitacs“Newsjacking” COVID-19 with Mitacs research and innovation
  • Rachel Kay Public Relations and Elmhurst 1925Positioning Elmhurst 1925 as an expert and leader in the plant-based beverage industry
  • RWest and FLIR Systems, Inc.Thought Leadership In a Pandemic: How FLIR Systems Generated $100m in Sales Through the Media
  • The Hoffman Agency and Cypress SemiconductorMaking Theodore Roosevelt Proud ꟷ Perseverance in the Face of Challenges Provides Reward
  • The Hoffman Agency and NokiaBringing Nokia’s Security Prowess out of the Shadows
Winner

Newsjacking Campaign

Press Event or Media Tour

Honorable Mentions

Press Event or Media Tour

Honorable Mentions
  • OneSeven AgencyBlue Desert Brings Los Cabos to Los Angeles
  • Pinta and HeinekenFirst "Draught" Pick
Winner

Press Event or Media Tour

Purpose-Driven Campaign

Honorable Mentions

Purpose-Driven Campaign

Honorable Mentions
  • No Fixed Address Inc., and the Canadian Centre for Child ProtectionLolli: The Exhibit Nobody Wants to Talk About
  • Ocean ConservancyOcean Conservancy’s Partnership with Miami Super Bowl Host Committee
  • Palmer PublicStarting Hearts
  • SourceCode Communications and Everlast“Be First”
  • The Recording Academy, Porter Novelli, MusiCares, Rogers & CowanRecording Academy: COVID-19 Relief Fund
  • Wilks Communications Group and World Vision - U.S.A.World Vision Gift Catalog Campaign
Winner

Purpose-Driven Campaign

Social Media Campaign

Honorable Mentions

Social Media Campaign

Honorable Mentions
  • The Allen Lewis Agency and Nissan North AmericaNissan Presents the Bloggin' Mamas Safety Academy
Winner

Social Media Campaign

Stunt or Special Event

Honorable Mentions

Stunt or Special Event

Honorable Mentions
  • Quicken LoansRocket Mortgage Classic
Winner

Stunt or Special Event

Thought Leadership Campaign

Honorable Mentions

Thought Leadership Campaign

Honorable Mentions
  • AxiCom and ProofpointStanding Out in A Cybersecurity Crowd: A Proofpoint Elevation Story
  • Company B and WorldatWork#KeeptheWorldatWork: WorldatWork Leads the Conversation on Pressing HR Issues During the Pandemic
  • ECMC GroupECMC Helps Students Navigate Path to College
  • Parsley EnergyShale New Deal
  • The Hoffman Agency and NextFlexTeachers and Students’ Own Words Drive Media Success for NextFlex Manufacturing Workforce Development Program
Winner

Thought Leadership Campaign

Use of a Celebrity or Personality

Honorable Mentions

Use of a Celebrity or Personality

Honorable Mentions
  • SSPR and Living SpacesNate + Jeremiah for Living Spaces
Winner

Use of a Celebrity or Personality

Media Relations Professional of the Year

Honorable Mentions

Media Relations Professional of the Year

Honorable Mentions
Winner

Media Relations Professional of the Year

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Honorable Mentions
  • Aflac2019 Aflac Open Enrollment Media Relations Campaign
  • HaymakerLaunching The Augmented Reality Social Network of the Future
  • No Fixed Address Inc., and the Hospital for Sick Children (SickKids)SickKids Airbnb
  • Sharp Think and Abacus Health ProductsLaunching Rob Gronkowski as "Mr. Recovery" for CBD-MEDIC
Winner

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Honorable Mentions

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Honorable Mentions
  • Children's HealthChildren’s Health Sparks Change, Awareness with Mental Health PR Campaign
  • SourceCode Communications and Everlast“Be First”
  • Violet PRMaking Flying Accessible: Pittsburgh Airport Opens World’s Largest Space for Autistic Travelers
Winner

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Awards Packages

Additional Trophies

$199

To order additional trophies, click the button below. Please email the completed additional trophy form to Brendan Gannon at brendang@ragan.com. 

Questions

If you have any questions, please contact Brendan Gannon at 312-960-4407 or brendang@ragan.com.