The stroke of genius in achieving the goals for Health Center Partners’ (HCP) annual report was distributing it in late November 2019 to healthcare providers, policymakers, influencers, and member health centers as part of the organization’s digital holiday card. The report was designed to increase awareness of the health center among key stakeholders, ensuring local citizens were aware of the services and resources HCP provides, and recognize the performance of member organizations and their employees.
The book itself is a page-turner—literally, since the designers took advantage of the online flip-book format. Readers are compelled to flip to the next page in order to see the gorgeous regional photography that serves as a backdrop for a range of content reflecting the impact of programs, services, and interventions HCP and its family of companies delivers. (HCP also printed 1,500 copies.) In addition to attaching the report to the holiday card, it was also posted on HCP’s social media channels as well as its website.