DataSource: Conversion failed when converting from a character string to uniqueidentifier.
- A Job Seeker’s Guide to Getting Hired, iCIMS
- Braided Funding for Asthma In-Home Care Services Infographic, The Scientific Consulting Group, Inc.(SCG)
- Data Storytelling, Ceros
- Infographic to Support Patients with Spinal Cord Injuries, Grey Matter Marketing
- National Multifamily Housing Council Renters Preference Survey 2015, Environics Communications
- Oregon's bridges: 5 things (to worry about), Oregon Department
Complicated Concept Infographic
Animated infographic grabs and holds your attention
More than a jumble of numbers and images, Cisco’s Innovation Engine infographic tells a story.
The introduction of inexpensive tools to create infographics has resulted in a flood of badly conceived attempts to communicate. Cisco Systems, however, took a unique approach with an animated infographic designed to convey the five pillars of its “Innovation Engine” and the various elements that drive it. For its brilliant approach to conveying complex information so quickly and effectively, Cisco Systems has won first place in the “Complicated Concept Infographic” category of PR Daily’s 2015 Visual & Infographics Awards.
Working with PR agency Text 100, Cisco illustrated the concept with a simple, easy-to-understand yet information-rich infographic that grabs your attention based on the addition of animation to the mix.
The animation wasn’t necessary to tell the story—a static image of the very same infographic would have delivered the same information. But the animation brings it to life and helps drive the story element: The five pillars (Build, Buy, Partner, Invest, and Co-Develop) are inputs that are acted upon by engineers and developers, innovation centers, acquisitions, and investments.
The production line metaphor works perfectly, while spare narrative and big, clean images make the information easy to absorb quickly. Clearly, the approach worked, with the infographic reaching more than 1.33 million people and getting hundreds of shares on several social networks.
(To view the infographic, go to the dedicated landing page at