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- Level Up: 30 Years of Level 1 Trauma Care by EVMS Trauma Surgeons, Eastern Virginia Medical School
Grand Prize: Best Infographic
Infographic series targeting UN delegates heightens awareness of child health issues
Common design keeps issues front and center during UN General Assembly Week.
Johnson & Johnson’s series of data-packed infographics addressing Maternal, Newborn, Child, and Adolescent Health (MNCAH) delivers an emotional wallop. Targeting United Nations delegates and others leading up to the 2015 UN General Assembly, the series is so profound in impact that it’s earned J&J the Grand Prize for “Best Infographic” (as well as first place in the “Social Impact Design” category) in PR Daily’s 2015 Visual & Infographic Awards.
J&J wanted to ensure that the severe global challenges of MNCAH were included in the UN’s Sustainable Development Goals. Each of the infographics captured information about one aspect of the issue. One, for example, addressed why skilled birth attendants matter (e.g., the looming global shortage of doctors, nurses, and midwives); another focused on newborn survival; another on the underlying social factors that affect women’s ability to access quality healthcare for themselves and their families.
In all, five infographics shared through a variety of online platforms, from the J&J website to the sites of the company’s partners, in addition to printed cards and shareable digital materials repurposed from the infographics. Other organizations like Family Care International and Devex shared the materials on their sites.
The infographics themselves, while simple and uncluttered, employ best practices for conveying data—and they provoke deep emotions.
Our congratulations go to Patrick McCrummen and Joy Marini.