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Illustration or Animated Design
Animation brings holiday greeting to vibrant life
Cutting edge 3D techniques show a dove’s flight through snow.
You probably get a lot of digital greeting cards during the holiday season. They’re animated, but just barely. That’s why Haynes and Boone’s 2015 video holiday card stands out—and why it’s won first place in the Illustration/Animated Design category of PR Daily’s 2015 Visual & Infographics Awards.
The law firm of Haynes and Boone has sent an animated holiday greeting to its 100,000-plus clients and other contacts for the last six years, working with Holmes Millet’s video team to create the greeting. What’s significant about the 2015 message are the three-dimensional techniques that were applied, conveying the whimsical flight of a dove through a light snowfall across a varied landscape of town, village, and countryside, all presented as paper cut art.
Creating the effect was no small task, requiring the use of advanced 3D animation techniques in Cinema 4D and Octane GPU rendering software along with compositing and particle effects accomplished in Adobe After Effects. The music completes the effect.
The team behind this award-winning animation includes Kathy Gutierrez, Hazel Leung, Lance Eckert, Hollis Ervin, Dave Koss, Lance Eckert, Joe Selnekovic, Shawnelle Husack, and Brian Millet.
(View the greeting at http://www.haynesboone.com/holiday2015