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Internal Communications Design
Digital signage delivers compelling messages
Strategically placed signs catch the attention of the Workiva workforce.
Digital signage is one of the most underappreciated platforms for internal communications. Most communicators shrug it off, but at cloud productivity platform developer Workiva, digital signage has been taken to a whole new level—an achievement that has earned Workiva first place in the “Internal Communications Design” category of PR Daily’s 2015 Visual & Infographics Awards.
Communicators at Workiva have delivered more than 1,500 messages to staff at its 12 office locations over the last couple years using high-end, beautifully designed “Wallboards” to display messages through the organization. Workiva made no huge investment in digital signage systems, opting instead to repurpose TVs it already owned and to develop the software internally since nothing they found on the market suited their needs.
Workiva knows employees are seeing and absorbing the messages: A 2015 survey found 90 percent of respondents use the Wallboards anywhere from hourly to weekly, and 60 percent said they were relevant to their work and locations. One reason employees have embraced Workiva’s wallboards: They have been used to eliminate the need to send all-employee emails.
The effort has been so successful the organization has increased the number of managers trained and empowered to create messages from six to 40.
This innovative and effective use of digital signage—and the subtly gorgeous design of the messages themselves—merits recognition. Congratulations to Megan Vollstedt, Wade Hays, Megan Brandt, Alex Kuberski, Luke Leidal, and Drew Hays!