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- Design in the Community: Service Learning, Seton Hill University
- K2 Zombie DC, Octane Public Relations & Advertising
- Nyack Hospital Infographic Series, The Byne Group
Social Impact Design
Infographic series targeting UN delegates heightens awareness of childbirth issues
Common design keeps issue front and center during UN General Assembly Week.
Thanks to a series of data-packed infographics that provoke deep emotions, Johnson & Johnson is the winner in the Social Impact Design category of our PR Daily’s 2015 Visual & Infographics Awards.
Targeting United Nations delegates (and others) leading up to the 2015 UN General Assembly, the series of infographics addressed Maternal, Newborn, Child, and Adolescent Health (MNCAH), J&J wanted to ensure that the severe global challenges of MNCAH were included in the UN’s Sustainable Development Goals. Each of the infographics it produced captured information about one aspect of the issue.
One addressed why skilled birth attendants matter (e.g., the looming global shortage of doctors, nurses, and midwives); another focused on newborn survival; another on the underlying social factors that affect women’s ability to access quality healthcare for themselves and their families.
In all, five such infographics were shared through a variety of online platforms, from the J&J website to the sites of the company’s partners, in addition to printed cards and shareable digital materials repurposed from the infographics. Other organizations—like Family Care International and Devex—shared the materials on their sites.
Our congratulations go to Patrick McCrummen and Joy Marini.