Caring for Our Communities, Safelite AutoGlass
Month of Giving Campaign, Jersey Mike's Subs
Provincial Employees Community Services Fund, B.C. Public Service (Government of British Columbia)
See all the winners of PR Daily's 2013 CSR Awards. Click here!
Toronto Pearson International Airport adds to Canada’s refugee-welcoming reputation
Donations were used to provide Syrian refugees with transit passes.
Canada has a reputation as a country that welcomes refugees from war-torn Syria rather than fearing and rejecting them. For its contribution to that effort, Toronto Pearson International Airport has won first place in the “Fundraising/Philanthropic Initiative” category of PR Daily’s 2016 Corporate Social Responsibility awards.
Prime Minister Justin Trudeau has been the face of Canada’s compassion and open arms, but Toronto Pearson International Airport wanted to contribute to the country’s embrace, knowing that the airport would be the first part of Canada many refugees ever saw.
The airport applied funds from its Propeller Project, through which community investment projects are managed, to provide refugees with transit passes which would ease access to transportation that is vital as refugees begin to rebuild their lives in Canada.
Each family that settled in the greater Toronto area received two passes stocked with 41 fares. The airport also developed transit tutorials to help refugees figure out how to navigate and pay for transportation across multiple systems. In total, the program raised $50,000 (which the airport matched) and distributed passes to 600 families at a special event on July 8.
Congratulations to program managers Robyn Connelly, Lee Petrie and Cynthia Woods.