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Hello, communicators:
Spice brand McCormick is looking for its first-ever director of taco relations, a new hire it says “everyone will be taco-ing about.”
Candidates were asked to submit a video showcasing their personality and passion for tacos, including unique taco recipes, taco-themed trivia and any additional qualifications. The winner will work with the McCormick brand team to develop new taco recipes using the brand’s taco seasoning mix, connect with fellow taco aficionados, travel across the country to visit famous taco purveyors and even take a “taco immersion course.”
“While taco trends continue to change and evolve, our seasoning has remained the first choice for countless families across the country,” McCormick CMO Jill Pratt said in a press release. In fact, over the past year, we have seen our taco seasoning fly off grocery store shelves, at a rate of over 200 packets a minute. McCormick’s Director of Taco Relations will ultimately honor and support the millions of Americans that rely on our taco seasoning everyday while keeping McCormick at the forefront of the tacos of tomorrow.”
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