Ted Birkhahn
5 things to consider when taking a brand position on hot-button issues
The risks of staying quiet are greater than they used to be.
Case Studies
Allison Carter
Dad jokes and ‘sectional positions’: How social media is helping update a legacy brand
Social listening and a willingness to experiment leads Havertys social campaigns.
Allison Carter
Goop’s controversial ‘Diapér’ stunt: 4 lessons for PR pros to consider
Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.
PR Daily Staff
Trends and insights to help you build a hybrid workplace for everyone
Gain knowledge based on a survey of more than 800 employees and IT managers.
Ragan Insider Allison Carter
Culture of caring: How to show employees they are seen and valued
It isn’t enough to say the right things. You must follow through with authentic action.
Emma Atkinson | Ted Kitterman
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Emma Atkinson
Research-backed ways to foster inclusion in your workplace
A new survey from Bain & Company breaks down what matters to different employees in how they feel included at work.
Emma Atkinson
Salesforce ties exec pay to ESG, YouTube the top live video platform in US, and Zuckerberg announces employee moniker ‘metamates’
Also: Virgin Galactic announces public sales of tickets to space and more.
PR Daily Staff
How to unlock the power of your role as a communicator
Staffbase’s internal comms master class will provide a comprehensive guide to implementing a successful comms strategy.
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
PR Daily Staff
How to overhaul your internal comms strategy in 7 steps
Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022.
Emma Atkinson
Pinterest, others show support for paid family leave on social media
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Ted Kitterman
As the NFL returns to the field, Lincoln Financial Group shows how to join the action
The firm, which owns the naming rights for the Philadelphia Eagles’ stadium, is using its gridiron connections to boost brand loyalty.
John Cowan
Video livestream with execs and experts spearheads crisis response
The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic.
Ragan Insider Ted Kitterman
The remote agency gets another look after COVID-19 disruption
Some PR leaders are reconsidering the importance of cramming their teams into a big-city office space after the success of remote work during the pandemic.
