Daily Scoop

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Also: A new pitching opportunity from NPR.

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Also: Kodiak Cake’s TikTok manager humanizes herself and the brand with goofy videos.

Also: He’s a 10, but he doesn’t subscribe to PR Daily’s morning newsletter.

Also: Doritos pledges $5 million to Black Changemakers program.

Also: Mark Cuban’s pharma company relies on word-of-mouth marketing.

Also: Ryanair achieves relatability, humor on TikTok.

Also: Stanley Tucci partners with San Pellegrino to invite Americans to relax like an Italian.

Also: Away luggage company uses old TikTok trend to get fresh engagement.

Also: An epidemiologist uses Bieber’s recent diagnosis to educate Twitter users.

Also: Spindrift’s take on the “balsamic Coke” TikTok trend.

Plus why influencers are charging much more for their services — and what to do about it.