Health Care

Courtney Blackann

How doctors used stories, science and social media to regain trust around Tylenol

Putting human stories next to science resonates.

Ragan Insider | John Cowan

Celebration of nurses during COVID sparks award-winning campaign for association

The American Nurses Association’s outreach highlighted the need for PPE and supported the rights of nurses, winning the top prize in the ‘Grand Prize: Media Relations Campaign of the Year in Ragan’s 2021 Media Relations Awards.

Ragan Insider | Ted Kitterman

Pandemic decimates public trust in health care, report says

Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.

Ragan Insider | Stephane Samudio

Communicating for the health sector in Latin America

Strategies start with understanding legal frameworks and patient needs and build from there.

Ragan Insider | Brendan Gannon

The University of Colorado Anschutz Medical Campus’s video shatters records

It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.

Ragan Insider | Ted Kitterman

Lonely Planet’s new health hub offers glimpse into the future of content

The brand known for its tourism guidebooks is partnering with Healthline Media to offer travelers essential information as vacationers overcome pandemic fears.

Ragan Insider | Brendan Gannon

Campaign around OMRON Healthcare’s wearable blood pressure monitors exceeds sales, traffic and media goals

The company partnered with agency MikeWorldWide to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.

Ragan Insider | Brendan Gannon

Campaign brings national leaders together to find advancements in cancer care

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.

Ragan Insider | Brendan Gannon

Campaign brings national leaders together to find advancements in cancer care

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.

Ragan Insider | Colleen Brett

What powerful visual storytelling looks like in health care

Follow these six rules to capture audiences with important stories from your organization’s leaders.

Ragan Insider | Brendan Gannon

Report reaches millions to raise awareness about addiction

Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.

Ragan Insider | Brendan Gannon

UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions

Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.

Ragan Insider | Brendan Gannon

Blog filled with unique insights about COVID-19 elicits coverage from major media outlets

Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.

Ragan Insider | Ted Kitterman

How comms pros are assisting government vaccination messaging

Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.