Ragan Insider Ted Kitterman
How Re/Max pivoted for Pride Month during the pandemic
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Measurement
Beki Winchel
Disney Parks rebrands Splash Mountain, Macy’s lays off 3,900 corporate employees, and Walmart gets backlash for ‘All Lives Matter’ t-shirts
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
Tim Johnson
7 sins of startup marketing
When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.
Diane Schwartz
AMEC’s Johna Burke: ‘It’s OK to not be OK all the time’
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Beki Winchel
Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Ragan Insider Russell Working
Offer strategy to leaders, not measurement datapoints
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Beki Winchel
NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
Ragan Insider Ted Kitterman
How stances on racial justice are affecting trust
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
Kayla Golden
Successful PR is more than a handful of impressions
The true value of PR should be measured by something other than raw viewer stats. Here’s how every pro should think about it.
Katie Delahaye Paine
How a PR Pro changed the measurement landscape
A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.
Beki Winchel
WarnerMedia’s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Ted Kitterman
How USAA used Snapchat’s AR Lens to engage the public for Memorial Day
When COVID-19 disrupted its annual Poppy Wall display, the company deployed the technology to create a virtual experience to honor the fallen.
Abby Malik
Is your audience burned out? Listen to your data
As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.
William Comcowich
How leaders’ reputations can either shine or decline during COVID-19
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Nancy Marshall
6 tips for building a compelling digital brand
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.
