Are your offerings sophisticated or outclassed by the competition? This free webinar will give you a framework for measuring your current output.
What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.
A little knowledge of the human condition can be invaluable in getting audiences to take action.
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
Also: W Hotel launches Pride book club, Honda announces electric SUV, and SiriusXM responds to DE&I report card.
Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.
We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.
Ragan’s exclusive Communications Leadership Council Benchmark Report is both a snapshot of the discipline and a roadmap for moving forward.
Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions.
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
