There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.
Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding.
The newsletter boom is on. Here are four considerations to keep in mind before adding Substack or other emerging platforms to your media outreach.
As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?
Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
From social media to events, here’s what journalists really think of your efforts to grab their attention.
A simple “joke” about the edit button paved the way for a big announcement.
The reporter shares a look at her work covering the unprecedented events that have remade the business landscape after years of pandemic response.
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
If you’re pitching local media, read this.
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
What’s the real value of media relations in 2022? Answers will be revealed at our upcoming Media Relations and Measurement Conference on May 11 in New York City.
Celebrating the annual prank holiday the wrong way can have big consequences.
Jason Wagenheim explains how his Bustle, Gawker and others in his portfolio have weather the everchanging media landscape.
From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.
