Ted Kitterman
PRSA’s new CEO sees opportunities amid challenges of 2021
Linda Thomas Brooks offers her thoughts on the future of an industry with “the skills and perspective to be at the center of that universe.”
PR Industry
Beki Winchel
PGA cuts ties with Trump, organizations pause political donations and Twitter permanently bans Trump’s account
Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.
Ragan Insider Robby Brumberg
Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021
A new Verizon survey lists the most grating, frustrating phrases to excise from your prose in the new year.
Joy Knowles
6 reasons why it’s the right time to start podcasting
Even though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up.
Carly Martinetti
4 lessons learned from starting a PR agency with a family member
One PR pro shares her perspective on why keeping it all in the family was a great choice for her career—and some of the important lessons it taught her.
Esther-Mireya Tejeda
Make kindness your top KPI for 2021
What are you measuring for the year ahead? Here’s how one communicator says companies should change how they thin about success and prosperity.
Meghan Madhavan
What can data predict about employee engagement in 2021?
A recent report from Staffbase dives into some major trends that internal communicators should know as they plan for the year ahead.
Ted Kitterman
Ink Communications’ Starr Million Baker: ‘We need more transparency’
This agency CEO makes a case for a bright future for the industry in an uncertain time.
Robby Brumberg
How communicators and companies are responding—and should respond—to the Capitol riot
Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.
Beki Winchel
Twitter and Facebook suspend Trump, top execs respond to US Capitol riots, and Family Video to permanently close
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
Mary Olson-Menzel & Melissa Shahbazian
4 books to help internal communicators lead in 2021
Looking to inspire your team in the new year? Here are some great places to look for that extra bit of motivation, insight and wisdom.
Ted Kitterman
Trust grows in importance, UPS condemns driver’s racism, and Macy’s to close 45 stores
Also: Amazon buys some airplanes, how PR and customer service should work together, how PR pros feel about the new year, and more.
Lisa Button & Philip McGowan
How your PR and customer service can—and must—work together
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation.
Ted Kitterman
Evoke Kyne’s Sarah Cooper Welty on being sincere, personal in 2021
This senior vice president shares her thoughts on the future of the industry, tools that keep her organized and more.
Ted Kitterman
Business leaders decry election fraud claims, consumers have more fear in 2021, and Albertson’s takes backlash from DoorDash partnership
Also: Social media lessons from Stacey Abrams, Fiat and Peugeot announce merger, PR pros share their resolutions, and airports manage through employee COVID-19 diagnoses.
