Convert your Web traffic with these 6 tips

Trying to boost conversion rates can baffle the savviest content marketers. Instead of wasting your time with the same old tools, try these website tweaks.

Ragan Insider Content

If you’ve developed your content marketing strategy, planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website.

If your conversion rates are still low, don’t fret; you’re facing one of content marketers’ most frustrating challenges.

Although it’s possible there are fundamental issues with your business—such as no demand for your product—it’s more likely your site needs a few simple tweaks.

Try these six tips:

1. Write a compelling call to action.

Perfecting this technique can multiply the number of leads generated from your website.

Instead of using dull imperatives such as “sign up” and “click here,” choose creative language that speaks directly to your customer.

Consider Dollar Shave Club’s “Do it”:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.