Results for Articles:
Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand's reputation. Consider these tactics to maneuver your organization through a fallout.
4/28/2017 1:51:00 PM
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
4/25/2017 1:51:55 PM
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
4/20/2017 1:52:00 PM
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
4/19/2017 1:52:00 PM
The press secretary used Hitler and the Holocaust to draw a comparison to Syrian president Bashar al-Assad’s use of chemical weapons. Here’s what you can learn from the PR disaster.
4/17/2017 1:45:00 PM
After denying a relationship with his chief advisor and other illegal activities, Robert Bentley stepped down as governor and pleaded guilty to criminal charges. Here are the takeaways.
4/13/2017 1:52:00 PM
A lack of timeliness, focusing on its own staff instead of consumers and using corporate-speak made the mea culpa come across as uncaring, says one PR pro.
4/12/2017 1:51:40 PM
What started as a campaign to raise awareness for its honeybee mascot—and the brand—turned into a sticky situation for General Mills. Here are strategies communicators can learn from it.
4/4/2017 1:51:00 PM
Delivering bad news and managing conflict with co-workers, executives and clients is never enjoyable. Try these starters to open up a dialogue.
3/31/2017 1:52:00 PM
When a crisis hits, ‘virtue ethics’ that have been previously touted by brand managers can stem criticism and help repair an organization’s reputation.
3/30/2017 1:52:00 PM
What do you do with interviews and press opportunities when your chief executive is out on medical leave or another emergency? This advice can help.
3/23/2017 1:45:00 PM
The backlash from ‘alternative facts’ continue to affect PR pros’ credibility and campaigns. Here’s how you can prepare for a crisis coming your way.
3/21/2017 1:52:00 PM
Industry practitioners don’t need hours on the analyst’s couch to realize that some prevalent ways of thinking undermine their self-worth and hence their perceived value to clients.
3/2/2017 2:46:00 PM
Actors Faye Dunaway and Warren Beatty mistakenly announced ‘La La Land’ as the winner of the evening, instead of the rightful victor, ‘Moonlight.’ Social media users ridiculed the debacle.
2/28/2017 2:51:03 PM
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
2/13/2017 2:48:00 PM