Results for Articles:
Enter the 2017 Digital PR & Social Media Awards. Share the podcasts, websites and social media campaigns that amassed a huge following for your brand. Submit by Feb. 17 to save $50 on each category entry.
1/17/2017 11:00:00 AM
Like the cobbler's unshod children, our messages about our messaging might be getting short shrift. 2017 should be the year we not only promote our organizations, but ourselves.
1/17/2017 9:00:00 AM
The circus’ chief said declining ticket sales and its decision to get rid of its elephants after public backlash made it ‘an unsustainable business for the company.’
1/16/2017 7:00:39 PM
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
1/16/2017 2:58:40 PM
Hours after the PEOTUS lambasted pharma, one CEO countered the criticism on Twitter. Meanwhile, CVS and Cigna have taken action they contend will ease costly burdens for consumers.
1/16/2017 2:56:14 PM
We’ve extended the deadline for the Ace Awards! Garner credit for yourself, your team or your agency based on your impressive PR and marketing work. Enter by Jan. 31.
1/16/2017 2:53:00 PM
The music-streaming service has been facing tough competition over the past year. Its chief said the layoffs were a ‘commitment to cost discipline.’
1/16/2017 2:52:17 PM
This week, readers were interested in a lawsuit alleging Chipotle used a photo without permission, how to reach generations on social media platforms, phrases smart people don't say and more.
1/16/2017 2:49:07 PM
The old advice of looking above your audience members’ heads must go, this speaking coach says. Here’s what to do instead.
1/16/2017 2:46:00 PM
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far?
1/16/2017 2:45:30 PM
The automaker, desperately trying to repair its reputation, was ordered to pay $4.3 billion after pleading guilty to charges that included conspiracy to violate the Clean Air Act.
1/13/2017 2:54:00 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Live presentations are hotbeds of mind-numbing bad habits. Here's how to distinguish yourself from the humdrum herd and leave your audience clamoring for more.
1/13/2017 2:46:00 PM
Prove that you’re the star of your social media team, nominate your agency for its impressive reputation, or celebrate your in-house team for their accomplishments. Enter the Ace Awards by Jan. 11.
1/11/2017 2:52:00 PM
The retail chain’s chief said its strategy would shift to ‘help drive [its] new marketing strategies.’ Staff cuts also hit Sears and content platform Medium.
1/6/2017 2:54:49 PM