Results for Articles:
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Tough times can befall even the most prepared communicators, but you don’t have to head into damage-control mode alone. These groups can help.
11/16/2016 2:49:42 PM
When a firestorm hits your organization or client, communicators can negate further damage by working with marketing and advertising teams to pause campaigns.
10/18/2016 1:51:11 PM
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
10/11/2016 1:51:29 PM
Are you prepared for a PR calamity? Here are tested ways to make sure you stay ahead of any firestorm.
10/6/2016 1:51:34 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
With social media’s 24/7 news cycle, it can be hard for PR and marketing pros to post appropriate sentiments after disaster strikes. Follow these tips to avoid trouble.
8/4/2016 1:53:35 PM
When a tragedy strikes—such as the recent mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
6/28/2016 1:52:01 PM
Communicators can learn lessons from the way General Mills served up intelligent, helpful information and dealt with the aftermath of an E. coli outbreak.
6/8/2016 1:52:41 PM
Moral outrage at an incident involving your organization or your client’s industry can hamper your job performance. Here’s how to prepare yourself when the media storm heads your way.
6/3/2016 1:52:53 PM
Several politicians and public figures have scrambled after documents surfaced showing illegal activities. Now, a public database might put scrutiny on you.
5/10/2016 1:51:44 PM
Zombies can’t teach much us about crisis communications, but we can learn much from the humans running for their lives on AMC’s hit show.
3/21/2016 1:51:39 PM
When a real-life crisis occurs, let the lessons those scary movies taught you guide your path to redemption.
11/2/2015 2:53:00 PM
Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.
10/2/2015 1:45:37 PM
Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
8/21/2015 1:53:36 PM