PR and marketing professionals might be accustomed to their morning mud
, but according to new findings, there’s another brew that requires their industry savvy, particularly among younger alcoholic-beverage enthusiasts.
A recent Gallup survey shows that beer’s hold on American consumers is slowly slipping, having dropped 20 percentage points in its lead over wine since the early 1990s.
No wonder Boston Beer Co.
, brewer of Samuel Adams, is hiring for a “new ingredient”, otherwise known as a public relations intern
. In the role, candidates should be prepared to assist in day-to-day activities including media research, tracking coverage, event preparation, and team brainstorming.
Ready to hop
in and get to work? Apply here
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