T-shirts with clever sayings on them are pretty much the “Two and a Half Men” of the fashion world. Sure, they exist and they’re popular, but anyone with decent taste doesn’t really acknowledge them as anything more than eye-roll worthy.
The phrases themselves can be hit or miss. And boy, did A Pea in the Pod
miss with a recent attempt.
The maternity retailer recently pulled from its shelves a $48 T-shirt (there’s your first problem right there) that read, “Wake me up when I’m skinny.”
In case they weren’t aware, fat shaming is so 20 years ago. Also, openly insulting your consumer base is kind of a bad idea.
Some mommy bloggers labeled it “a major fail
,” also calling out the brand for a similar T-shirt that read, “I miss my waist.”
The company issued the following apology
At Destination Maternity, our customers are our top priority and we always value their feedback. We have taken immediate action to remove a T-shirt from our stores and website that was perceived as offensive. We apologize to anyone we may have unintentionally disappointed. We strive to offer products that celebrate pregnancy and are committed to supporting the health and wellness of moms-to-be and their families.
Lest pregnant women worry they have no medium to literally wear their feelings on the outside, they can still purchase a $48 T-shirt (seriously?) that bemoans “No sushi No martini No latte