Twitter’s desperation to rid its platform of harassment and bullying is
On Tuesday, Twitter
announced through its corporate blog that it is introducing new tools to help it combat the scourge of
negativity that some say have kept the platform from being acquired.
The announcement includes measures to cease the creation of new abusive
accounts, introduce safe search results and collapse abusive and
The move also follows
previous attempts to cut down on harassment, which include changes to Twitter’s conduct policy and the ability to mute
keywords and phrases in users’ notifications.
Banishing trolls and cutting down on harassment has become Twitter’s
“primary focus,” the organization said:
Making Twitter a safer place is our primary focus. We stand for freedom of
expression and people being able to see all sides of any topic. That’s put
in jeopardy when abuse and harassment stifle and silence those voices. We
won’t tolerate it and we’re launching new efforts to stop it.
Twitter’s vice president of engineering, Ed Ho, wrote in the blog post:
In the days and weeks ahead, we will continue to roll out product
changes—some changes will be visible and some less so—and will update you
on progress every step of the way. With every change, we’ll learn, iterate,
and continue to move at this speed until we’ve made a significant impact
that people can feel.
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Here’s what Twitter is introducing:
· The platform will work to identify people who have been permanently
banned from the site to ensure that they don’t create new accounts to
re-engage in negative behavior.
· Twitter is improving its “safe search” feature to exclude “potentially
· Twitter users can now use a collapse feature for abusive and low-quality
What do you think, PR Daily readers? How would you advise Twitter
to get a handle on its abuse problem before a critical mass of users leaves
the platform for good?