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You’d be hard-pressed to go anywhere these days without seeing someone wearing a pair of signature canvas shoes with a Toms logo on the back.

Trendy looks aside, Toms’ efforts to give back have made it a favorite among consumers.

Toms has been helping provide shoes to those in need since its inception in 2006. While in Argentina, founder Blake Mycoskie noticed many of the children didn’t have shoes. Wanting to help, he came up with the “One for One” business model, in which someone in need gets a new pair of shoes for every pair purchased.

The organization has since expanded beyond just footwear to further its desire to help those in need.

According the official site’s biography of Mycoskie:

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