The death of a child is among the worst things that can happen to a human being. Being reminded of that tragedy in a piece of junk mail seems, quite frankly, cruel.
That’s what happened to Mike Seay of Lindenhurst, Ill., last week, when he received a piece of mail from retail chain OfficeMax identifying him with the phrase “daughter died in car crash” in his address. Seay’s 17-year-old daughter died in a crash last year.
Seay told the Los Angeles Times
, “That’s not their business.” He said his wife was traumatized by seeing the note on the letter, which was a discount offer. He’s demanding an apology from the company. OfficeMax representatives initially didn’t believe he had gotten the letter addressed that way, he said.
OfficeMax knows the letter is real now, though, and has offered its apologies in a statement. The company said the address came from a list rented from a third-party provider. It’s investigating what happened.
Seay said he isn’t interested in suing OfficeMax, but he does want more than an apology in a written statement. He wants one from the company’s CEO.
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Seay also said he wants more details about how OfficeMax got the information.
notes that the story feeds into the larger question of just what information companies collect from customers and how they get it. Last week, when Target sent emails to customers affected by the recent hack to its credit card system, many of those customers wondered how that company had their email addresses.