Is this the evolution of the social media blunder?
On Tuesday night, someone who works at the Red Cross accidentally tweeted this
on the organization’s account: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right.” That was meant for a personal account.
Red Cross followed up with this tweet
: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.” Well played.
On its blog
, the organization said many people in the Twittersphere were sympathetic about the mistake. It even inspired people to donate blood
, and Dogfish, the beer mentioned in the errant tweet, is also using its Twitter
feed to encourage blood donations.
This is what we call a feel-good story.
Should you find yourself in a similar situation, and you don't work for the Red Cross, PR pro Becky Johns offers five pieces of advice