Was the news that PayPal President David Marcus’ credit card information was stolen in the United Kingdom embarrassing bit of irony (Endgadget
called it “the definition of irony”) or was it a clever bit of guerrilla marketing?
Marcus’ tweets discussing the theft, which he said was the result of “skimming” (the theft of information at a point of sale using a device attached to a card reader) at a hotel or store, certainly turned into an opportunity for some brand promotion:
Social media observers can’t seem to decide whether Marcus proved he’s a marketing genius with his tweets or outed himself as ignorant about EMV technology. EMV chips are supposed to safeguard against fraud using encrypted authentication processes.
Here’s a taste of the response:
The theory that Marcus’ story is all just a PR gambit isn’t all that far-fetched. PayPal is promoting itself as a way to pay for transactions in brick-and-mortar stores in addition to online purchases. The security of in-store purchases using credit cards has been called into question after data breaches at Target, Neiman-Marcu
s, Kohl’s, and several other retail chains.
Plus, Marcus was forthcoming with his story.
[RELATED: Prove the ROI of your digital efforts after hearing these top-rated case studies in March.]
What do you think, PR Daily
readers? Is Marcus simply trying to make lemonade out of lemons, or does it feel like a calculated PR push?