Results for Articles:
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
1/16/2017 2:58:40 PM
The old advice of looking above your audience members’ heads must go, this speaking coach says. Here’s what to do instead.
1/16/2017 2:46:00 PM
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far?
1/16/2017 2:45:30 PM
The automaker, desperately trying to repair its reputation, was ordered to pay $4.3 billion after pleading guilty to charges that included conspiracy to violate the Clean Air Act.
1/13/2017 2:54:00 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
The company’s general manager of its Engineering and Environmental office was charged with fraud and violating the Clean Air Act. More staffers might come under fire.
1/11/2017 2:49:07 PM
Its financial arm’s social media team touted a news story with a typo that changed its meaning drastically, opening the organization up to ridicule from folks online.
1/9/2017 2:47:20 PM
The organization’s brand managers were sent scrambling to quell backlash over its reference to the late actress’s iconic hair buns. Here’s how you can avoid the same fate.
1/4/2017 2:51:49 PM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
1/4/2017 2:49:27 PM
The company said the recent information about the hack, which occurred in August 2013, was associated with the announcement it made in October. Is there a way to repair the damage?
12/16/2016 2:56:35 PM
The new five-pound notes contain tallow, which is made from rendered animal fat. Many citizens have objected, spurring the venerable institution to seek a modern-day solution.
12/2/2016 2:47:30 PM
Several were criticized for their remarks, whether censure or praise, about the late Cuban president, as others tried to strike a neutral tone.
11/29/2016 2:47:59 PM
The airline has been struggling to become profitable against competition and after two fatal crashes affected its reputation. The decision surprised many.
11/23/2016 2:48:01 PM
Consumers threatened to boycott the brand after one exec’s pro-Trump stance prompted praise from a white supremacist. Here’s what went wrong—and how it could have gone differently.
11/23/2016 2:45:43 PM
The company’s chief said the move was ‘the biggest reform package in the history of [its] brand.’ The layoffs are part of a focus on new technologies and products.
11/21/2016 2:45:33 PM