Results for Articles:
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
Learn to use Skype for Business and video platforms to enhance your digital messaging strategy.
1/18/2017 2:53:00 PM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
1/4/2017 2:49:27 PM
This year, we published stories that remembered several late greats, shared media relations wisdom, gave us content marketing inspiration and more. We thank you for your readership throughout 2016.
12/22/2016 2:59:12 PM
Some question the United Nation’s appointment of Wonder Woman to represent its gender equality campaign. Here’s what led to a petition and protest—along with the UN’s response.
10/27/2016 1:48:08 PM
Marketing managers are familiar with the importance brand loyalty. Across the pond, here’s how consumers fought back against increasing the cost of a popular product.
10/19/2016 1:46:11 PM
The costume company’s vice president said he didn’t want to ‘make light of a serious situation,’ but told a reporter that ‘people should be able to laugh at it.’ Many consumers didn’t.
10/13/2016 1:48:40 PM
The company has halted production of its smartphone—and the device’s replacement—both of which have been known to catch fire. Can Samsung repair its image?
10/12/2016 1:47:39 PM
The company said the amount of sugar inside—which is more than some of its cola drinks—‘comes from the fruits and/or vegetables contained within.’
10/7/2016 1:45:50 PM
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
9/23/2016 1:48:14 PM
‘There is very little we can do to take away the hurt we have caused, but we can begin with silence,' the company’s owner said in a statement.
9/13/2016 1:48:59 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here's the scoop.
8/24/2016 1:48:55 PM
A recent hotel advertisement got leaders of the American Family Association in a dither. Here’s the image, the controversy that followed and why Hilton execs aren’t backing down.
8/2/2016 1:49:49 PM
The image is part of a racy collection called ‘Erotica,’ but consumers criticized the fashion brand online, calling the image ‘creepy’ and comparing it to pornography.
5/16/2016 1:45:06 PM