Results for Articles:
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.
10/2/2015 1:45:37 PM
These five brands took what could have been black eyes and turned them into footnotes, at best.
2/12/2015 2:52:47 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
12/31/2014 5:09:32 AM
An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them.
11/4/2014 2:52:28 PM
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
10/17/2014 1:51:32 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
2/28/2014 2:52:46 PM
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
2/25/2014 2:52:50 PM
If an executive in your organization feels compelled to apologize for wrongdoing, it should be because there’s a need, not simply because video apologies are trendy.
1/10/2014 2:52:56 PM
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
12/30/2013 5:01:12 AM