Facebook’s Notify could spell opportunity for PR pros

The news aggregator, launching next week, will compete against other social media platforms’ counterparts. Facebook’s gigantic user base could give Notify an edge.

Facebook wants to be your everything—your friend finder, your customer connector, your advertising platform and your news source.

The social media network will launch its Notify app next week, The Financial Times reports.

This could be a sign of great things to come for PR, marketing and communications professionals. Notify apparently will enable selected publishers to send notifications to people who subscribe to a publication’s “Station” for breaking news alerts, according to Gigaom. It’s not known yet whether brand managers will be allowed to create stations for their organizations.

The app is billed by many journalists as Facebook’s answer to Twitter’s Moments, Snapchat’s Discover service and Apple’s News app.

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