For content marketers keen on getting it right, Visme has created a handy infographic. The checklist jogs your Journalism 101 memory to spell names correctly, cite primary sources, double-check your math, confirm attribution and verify dates and times. Even in the freewheeling world of content marketing, just one misstatement can ruin your piece and tarnish your credibility. A simple typo can cause serious financial damage.
Making a mistake or omitting facts is no longer just a ding to your professional pride. The internet makes everyone who posts content online subject to worldwide scrutiny, which cuts both ways. Your content marketing might ignite sales, but it can also cause a PR fiasco. (Mistakes tend to do more of the latter.)