Follow these best practices to create superb marketing videos

Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings.

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Marketers are piling into producing streaming videos.

The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results.

When both video and text are available on the same page, 72% of people would rather view the video to learn about a product or service, 79% say a brand video has persuaded them to buy a piece of software or app, and 87% say they’d like to see more video from brands in 2019, according to research from Wyzowl.

Organizations in high-tech; professional services; and media, entertainment and communications are the most prolific in using video, says the 2019 Video in Business Benchmark Report from Vidyard. On average, businesses in those industries published more than 300 new videos in 2018—nearly one per day.

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