These are the times where communicators’ value couldn’t be more apparent.
In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information. Businesses are becoming key outlets of information for their stakeholders.
There’s a benefit to getting it right and a cost to getting it wrong.
Communicators are crucial to the success of their organizations during this crisis. That’s why we are launching Ragan’s Crisis Communications Daily, a newsletter full of the latest news, best practices and actionable tips for communicators in times of crisis.
Readers will be able to read stories on:
- Remote work and culture issues
- Health care communications
- Internal communications
- Crisis response tips
- Human resources best practices
- Technology updates
- External communication
- And more
We’re on this journey together as we try to come together as a country and respond to this crisis. We’re here to help you every step of the way.
5 Responses to “Get the latest crisis news delivered daily to your inbox”
You can sign up by following the link at the bottom of the story or going here: https://www.ragan.com/sign-up-crisis-communications-daily/
In addition to Ted Kitterman’s insight that “there’s a benefit to getting it right and a cost to getting it wrong,” a third reality is that there’s a peril to not getting it at all.
HOW BAD IT IS can depend whether a crisis affects one’s own health and wealth or someone else’s.
HOW WE WILL RATE with those we care about may depend on whether we just say how sorry we are or—better—offer good helpful ideas.
HOW GOOD WE ARE may depend not just on how good we are now but also on whether we read newsletters like this and take either academic-world university courses or real-world Ragan and PR Daily courses to become better.
HOW WE ACT in a crisis may depends on whether we see crisis as a danger to us so we hunker down, or as an opportunity so we rise up and communicate winningly.
WHO WE TURN TO and emulate may depend on whether we agree with the managements that give billions a year to our great PR firms for wisdom or—alternatively—on a “hot idea” that may or may not be.
A crisis can be dangerous and even destructive of a career, but crisis can be like a big game that presents each batter with a chance to hit a home run and be rewarded. Or maybe all this is obvious. As in war or in sports, what’s decisive in communications can sometimes be luck.
A thought on resilience…
Resilience shows up in many forms. It’s times like these when you find out what you are truly capable of.
For me, resilience means trying to absorb facts on the virus impacts and economic impacts from as many sources as possible, staying current while looking ahead, in constant communication with my clients so that I add value. I am working on listening a lot more and resisting the urge to judge too quickly or add my two cents when it could be perceived as “noise.” And I am vigilant, which gets exhausting and can drain my creativity.
Like others, I feel I am building the plane while flying it. At this moment, I am wearing many hats. I am filling the role with one client of not only consultant, but coach, counselor and “confider-in-chief.” But is this wise?
Advice is free for the taking and it’s everywhere. There is no shortage of webinars, advice, or “top 3 or top 5 or top 10 lists” of best practices to be a ‘resilient leader.’
So I have to ask: what’s your “workout” to stay resilient? Is your story similar to mine or have you found another path to stay relevant, strong and resilient? Please share.