Health care pros grab a piece of the podcast pie

If your content marketing strategy doesn’t include this revitalized audio platform, you’ll want to whet your appetite and explore the possibilities.

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Podcasting has been an easy yet oft-misunderstood form of broadcast communication.

Not any longer.

A growing number of health care providers and communicators are launching podcasts. Patients are as well. Microphones and basic audio equipment are available to folks who treat chronic illnesses—and those who are affected by them every day. Podcasters are sharing insights and information and helping others who might need a shoulder (or ear) for support.

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The U.S. Centers for Disease Control and Prevention and the U.S. Food and Drug Administration have been podcasting for several years. Broadcasts vary with B2B and B2C-related topics. The FDA’s archived podcasts date back to 2012. Both agencies address far-ranging issues, such as:

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