Here’s how one PR agency is investing in the future of the office

How are you thinking about the office in 2022?

After years of pandemic, and amid a push from many to return to the workplace, it’s a big decision for PR agency leaders. Do we invest in that expensive group space in Manhattan or San Francisco? Do we adopt a virtual work model, with employees logging into to Zoom calls from across the country — or even around the world?

For Bliss Group, the office is still an essential piece of the puzzle. And that’s part of why the PR group is investing in new office space at 230 Park Avenue.

We spoke with Bliss’ CEO Bob Pearson about the new space and why he sees the investment as essential for his organization.

PR Daily: What do you hope visitors will feel when they come to your office space at 230 Park Avenue (The Helmsley Building)?

Pearson: It’s a time to imagine what’s possible. And it’s a cool place to work, whether you are a team member or a client.

PR Daily:  Any specific changes to make the space safer for employees/visitors with COVID concerns? 

Pearson: Yes, this is the advantage of renovating an existing site. We will have the most up to date air filtering and we can design our space to meet the needs of 2022 and beyond.