Hospitals make video stars of health care staffers

How three hospitals use video to highlight their culture, recruit nurses and shine the spotlight on their employees.

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Health care staff members don’t always get the recognition they deserve.

What better way to spotlight their dedication and hard work than on video?

That’s the approach several health care organizations have taken: Put nurses and other health care workers on camera and let them talk about what they love about their jobs.

The result celebrates employees while getting the message out about what their facilities have to offer. It’s a terrific way to market services, recruit new staff members and more.

Let’s look at a few examples.

Proud employees at Carney Hospital

Carney Hospital in Dorchester, Massachusetts, is part of the Steward Health Care System, which operates hospitals nationwide. In this video, Steward reporter Krisha Cowen interviews 12 employees—nurses, doctors, and even hospital president Walter J. Ramos—about why they’re proud to work at Carney Hospital:

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