How and why to spread your blog’s reach
Instead of sticking with only the huge, longstanding social media platforms for content distribution, consider blogging and distributing your posts to new sites.
Blogging can be a powerful way to build and showcase your personal brand.
However, today’s boisterous blogosphere continues to expand exponentially with competing content, reaching readers can be compared to finding a single grain of sand on a beach or finding the proverbial needle in a haystack.
To be successful in today’s blogosphere, PR pros must expand and diversify their social reach to maximize engagement, amplify their messages and receive robust ROI.
This means producing outstanding content and cross-channel social marketing on new and growing platforms. You cannot expect tens of thousands of potential readers to find your articles without making a proactive social marketing effort.
Liken blog distribution with issuing a press release.
Savvy PR pros know that preparing and issuing a press release is the start of maximizing media coverage, not the end. Unless you work for a popular global brand such as Apple, you can’t expect reporters to automatically cover your news with broad dissemination of a press release. Rather, you have to contact individual reporters via email and phone as part of an effective media relations strategy.
The same principle holds true for blogging.
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