How digital PR can turn the tide for startups

How should a new business market itself to consumers? One PR exec says, by sharpening and deepening your organization’s digital presence. Here’s how to do that.

Ragan Insider Content

Startup culture is confounding.

The instant startup owners think they’re out of the woods, they realize there’s still a long way to go.

In such a scenario, anything that aids business success would be welcome. Digital PR can be such an aid.

Implementing digital PR may be difficult, but it isn’t impossible. And the results are well worth it. Further, it helps if you’re prepared for the challenges that lie ahead.

The top challenges that startups face:

1. Find your target audience

Start by asking yourself why you’re in business and whose lives you want to touch. The answers—and the mission and vision of your company—will help you figure out your target demographic. Cater to these people.

2. Sales

You’ve segmented your audience, but does that guarantee sales? Is your product just another offering in a market already inundated with similar products?

If you want to generate sales—and make money—you must differentiate yourself from your competitors and show your value.

3. Relationships

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