How health care marketers can make the most of Pinterest

The photo-sharing platform boasts 47 million users in the U.S., making it a tool that shouldn’t be ignored.

With more than 72 million users—47 million in the U.S. alone—Pinterest shouldn’t be snubbed by any organization, including those in health care.

I’ve seen many hospitals and health care facilities use the photo-sharing network to showcase motivational quotes and healthy recipes. Let’s take it one step further and consider other ways it can be used to build your brand and capture new patients.

Here are two examples of new boards you should set up immediately:

Board No. 1: Videos

Video is king when it comes to online content. Regardless of which type(s) of video you’ve created for your facility—testimonials, tours or even TV commercials—it’s crucial that you have a YouTube channel.

Once these videos are on YouTube, create a Pinterest board. Pin each video to your page. That way, the embedded video can play to an entirely new audience on Pinterest.

Board No. 2: Blog posts

Blogs and other forms of written content are crucial to your marketing strategy. They provide valuable information that can highlight your team’s expertise on different topics.

However, there is one big issue with blog posts. As you create new ones, the old ones get buried on pages that probably don’t get much traffic. This content, however, is still valuable; that’s where Pinterest comes in.

Every blog post should include a photo. If it doesn’t, go back and include one. Then, pin the photo and add a description of each one to your boards. Within seconds, your old posts get a new lease on life— and new views.

If you think Pinterest is simply about wedding dresses and home furnishings, think again. It has a lot of potential to benefit all kinds of businesses, including those in medicine. Are you using Pinterest to market your facility? Please share your ideas in the comments section.

This post was originally published by the health care marketing agency Wax Custom Communications.

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