This article was originally published on Health Care Communication News in June 2016.
Millennial doctors prefer “simple and streamlined” communication. However, it’s not that easy, especially when the topic is prescription drugs.
This infographic on HealthExperienceProject.com finds that most young physicians struggle with data from pharmaceutical companies and how best to communicate that information to older patients. For example:
Around 65 percent of millennial providers don’t think information provided by pharma is fair and balanced.
Nearly 80 percent said they turn to pharma only as a secondary source of information.
Slightly more than 10 percent of young practitioners feel prepared to discuss specific brands of drugs with informed patients.
Also, millennial doctors said peers are the biggest influence when considering new treatment options.
How does this research affect the patient journey and overall communication? Take a look: