As a PR firm specializing in communications for nonprofit, social impact organizations, it’s been inspiring to see our clients on the frontlines of the COVID-19 pandemic providing vital services from virus testing and treatment to food delivery and at-home education.
Here are a few strategies we’ve found valuable as we’ve helped our clients communicate during this crisis:
Timing is everything
The news cycle right now moves incredibly fast. Here’s what to do:
Prepare, prepare, prepare