How nonprofits can engage during COVID-19

Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.

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As a PR firm specializing in communications for nonprofit, social impact organizations, it’s been inspiring to see our clients on the frontlines of the COVID-19 pandemic providing vital services from virus testing and treatment to food delivery and at-home education.

Here are a few strategies we’ve found valuable as we’ve helped our clients communicate during this crisis:

Timing is everything

The news cycle right now moves incredibly fast. Here’s what to do:

Prepare, prepare, prepare

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