How to avoid pestering customers online
Ever feel that you’re overwhelming your social media audience with unwanted promos and ads? You probably are. Here’s how to engage more effectively—and keep customers happy.
Brand managers have a social media problem: Consumers think they’re annoying.
Frequent promotions, pitiful attempts at humor and failing to respond to queries or criticisms irritate consumers, and these transgressions often provoke them to click “unfollow.”
Nearly 90 percent of consumers use social media to connect with various brands, data from the Q3 Sprout Social index show. They don’t want to be bombarded with sales messages or cringe-worthy posts; give them relevant content instead.
From Sprout Social’s index:
Consumers follow brands because they are interested in their products, services, promotions and incentives. Often, they’re seeking a dialogue with a brand manager, which indicates that customer service should be a priority.
Loyal customers can quickly drop their allegiance due to too many promotions, lack of relevant content and a lack of response.
How to keep—and keep up with —your followers.
Marketers can maintain large followings by curating thoughtful third-party content, sharing user-generated content and engaging audiences with interactive quizzes and contests.
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