Many PR pros are familiar with some version of a “time-out chair.”
Made popular by the reality television show “Supernanny,” parents used the “naughty chair”—under the guidance of expert child-wrangler Jo Frost—to get misbehaving children to calm down.
After sitting in the punitive chair for a certain period of time, the child in question would apologize, get a hug and kiss from mom or dad and move forward.
PR pros often find ourselves in need of a “PR naughty chair” for clients. If only it were that easy. So, what does it take to land in one? Here are a few infractions we wish we could call a timeout over:
For crying out loud . It’s rarely OK to fly off the handle—especially in public. As police officers often warn: “Anything you say can and will be used against you.” PR and media relations are a small world, so when in doubt, take a deep breath and keep your trap shut. Better yet, have your PR spokesperson do the finessing.