How to boost the reach of your press release with SEO tools

Whether announcing a new initiative or responding to a crisis, getting your press release covered means making it visible. Use these SEO tricks to get your message out there.

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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization.

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

Consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. In other words, neglect SEO at your own risk.

While that may sound ominous, the good news is that practicing good SEO with your press releases is virtually free and, when done right, can immediately add value to communications you were going to issue anyway.

Here are five quick tips that you can use to help improve the search engine performance of your press releases right away:

1. Keep content relevant, readable and newsworthy.

While SEO is an excellent tool for enhancing the visibility of online material, the hard truth is that even the best SEO won’t get readers to engage with content that’s not very interesting. It is therefore imperative that you create content with your reader in mind from the outset.

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